INFO In 2019 I worked as a designer and creative strategist at Bumble. During my time there, I led the digital strategy and creative direction for a product launch, a large digital campaign with physical pop-up events, and the brand partnership with MTV. I worked to ensure everything was strategically aligned with Bumble’s purpose and brand, from creative development, to digital ads, to live events, to social content and more.
FIND YOUR FESTIE CAMPAIGN FIND YOUR FESTIE CAMPAIGN FIND YOUR FESTIE CAMPAIGN FIND YOUR FESTIE CAMPAIGN
Find Your Festie was a large nationwide campaign to promote Bumble’s BFF mode and engage with potential app users. FYF provided the opportunity for users to win tickets to festivals and have a friendly, safe home-base at the Bumble event pop-ups at many music festivals.
I developed in-app and social deliverables promoting the campaign in addition to deliverables for festivals to directly post on their socials, including Lollapalooza, Austin City Limits, etc. to drive traffic in-app to enter the contest.
