DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV DOTGOV
INFO The visual identity was influenced by an essay written by art theorist, Hito Steyerl, In Free Fall: A Thought Experiment on Vertical Perspective. In the essay, Steyerl writes about the power of the vertical and its creation of a new perspective of overview and surveillance for a distanced, superior spectator. Connecting Steyerl’s ideas about verticality to the title of the show, DOTGOV’s visual identity is based on surveillance and the one-way remote controlled gaze.
I produced deliverables including: posters, postcards, artist catalogues, digital/social media content, banners, and vinyl signage.
